Etude des différentes composantes du Marketing moderne (cours magistraux) et mises en situation (travaux dirigés) afin d'identifier et comprendre différents types d'organisations internationales (multinationales, agences...).
Plan CM :
- Why Marketing Matters
- Creating A Brand, Building Culture(s)
- Marketing Functions (part 1)
- Marketing Functions (part2)
- Segmentation / Research / Analysis
- Experiential Marketing
- Online Marketing
- Community Management
- The Future Of Marketing

- Teacher: Benedicte ALDEBERT
- Teacher: Clement MARCELET

- Teacher: Benedicte ALDEBERT
- Teacher: Aline DEGORRE
- Teacher: Ali GHODS
- Teacher: Clement MARCELET
- Teacher: Benedicte ALDEBERT
- Teacher: Charles AYMARD
- Teacher: Ali GHODS
- Teacher: Claudio VITARI