International Marketing.
In today’s market, almost any product can be transformed into a commodity as competitors copy successful products. Building and effectively maintaining efficient international marketing strategies are among the top priorities of high performing companies. This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of a product or service, its positioning statement, advertising, distribution, and price policies. This course, will help students understand how to create value, to build and manage strong brands, products or services in a digital and international era.
In today’s market, almost any product can be transformed into a commodity as competitors copy successful products. Building and effectively maintaining efficient international marketing strategies are among the top priorities of high performing companies. This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of a product or service, its positioning statement, advertising, distribution, and price policies. This course, will help students understand how to create value, to build and manage strong brands, products or services in a digital and international era.
- Enseignant: Fabienne CHAMEROY