Place branding is about constructing or developing place identities as a means of projecting a positive image to an external audience. It is used in a variety of fields including urban planning, tourism, sustainable development, cultural policy and international relations & communication. Its practitioners can be found in the public and private sectors.
This course will provide students with an introduction to the theory and practice of place branding through studying key documents, interviews and case studies focusing on the Anglophone world.
- Enseignant: Alice BYRNE